Saturday, 7 April 2012

Social Media Optimization

Social Media Optimization is a process to increase the visibility of a website through the social networks. These social networks include community websites, discussion forums, social bookmarking websites, blog networks etc. Social Media Optimization includes all forms of information sharing whether content sharing through RSS feeds, video sharing through online video websites like YouTube or image sharing through websites like Flickr. The prime objective of Social media optimization is to drive traffic from all sources across the internet unlike Search Engine Optimization which targets traffic only through the search engines.

Social media optimization not only drives traffic from various sources but also acts like a viral. This means that once commenced, the campaign also multiplies on its own within the channels the exercises has started. As an example, on a social book marking network various users tag & promote websites through word of mouth.

The applied benefits of social media optimization include high end visibility from all sources across the internet, heavy back-linking from community websites, better placement on the search engine rankings and increase in website popularity & respect across the internet.

Social media optimization is one of the most important parts of the Internet marketing exercise on the whole since it targets the users directly. The exercise not only helps improve rankings on the search engines, but also transfers niche traffic from other sources across the internet. Owing a lot to the its user-orientation, social bookmarking websites like digg,, content zones like blogosphere, technorati, community websites like orkut, facebook are now big hits in the market.

1 comment:

  1. Wow..This is a such nice blog.Thanks to share me this blog & improve my seo knowledge.